Expertise/Acquisition & Leads/SEO
Organic search

Visibility
that lasts.

Technical, editorial and data-driven SEO. We build a lasting position on Google, designed for long, high-value sales cycles. Not a flash in the pan.

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80% of B2B buying journeys start with a search. If you are not on page one for your strategic queries, you don't exist for your future clients. Done right, SEO is the most profitable acquisition asset over time.

The 3 levers of
search rankings.

Improving a site's visibility on search engines relies on three families of criteria, worked on together.

01 · Technical

Healthy foundations

Google factors in loading speed, duplicate pages, 404 errors and mobile compatibility. We fix everything that slows down crawling.

02 · Semantic

Content that answers

Content quality and depth, site architecture, text structure, keywords placed where they belong. We answer real search intent.

03 · Reputation

Authority that reassures

The more influential, high-quality sites talk about you, the more your site is seen as a reference. We build your link profile and your authority.

The 4 types of SEO.

01 / 04
01Local SEO

Get found near you.

Dominate your catchment area and capture nearby demand, where buying intent is strongest. We optimize your Google Business profile, your citations and your reviews to appear in the local pack and on the map, right where local buying intent is at its peak.

01

Local keywords

The queries from your geographic area.

02

Google Business profile

Optimized for the map and the local pack.

03

Customer reviews

Review collection and reputation management.

04

Local content

Pages and content rooted in your territory.

02On-page SEO

Optimize every page.

The content and structure of your pages, crafted to answer intent and please Google. Rich, structured content, well-crafted title and meta tags, internal linking and search intent covered: every page answers a real query and drives the click.

01

Site content

Rich, useful, high-intent.

02

Keywords

Placed with purpose, no stuffing.

03

Title tags

Titles and metas that earn the click.

04

Alt text

Optimized, accessible images.

03Technical SEO

Foundations Google loves.

The performance and technical cleanliness that unlock rankings and make crawling easy. Loading speed, indexing, mobile compatibility, structured data and error-free pages: the technical foundations that unlock rankings and make Google's crawl effortless.

01

Site speed

Core Web Vitals in the green.

02

Schema markup

Structured data and rich results.

03

Internal links

A link structure that distributes authority.

04

SSL certificate

Security and trust (HTTPS).

04Off-page SEO

Build your authority.

The reputation and links that make your site a credible reference in Google's eyes. Quality link building, relationships and reputation signals build your domain authority, the factor that makes a lasting difference on competitive queries.

01

Link building

High-quality, lasting backlinks.

02

Influencer marketing

Influential voices talk about you.

03

Social media

Signals and brand awareness.

04

Forums & citations

Relevant presence and mentions.

What SEO
brings you.

Organic search generates around 53% of web traffic. Done well, SEO becomes your most profitable channel.

01

Brings visibility

Your site appears in the results most relevant to your business, right where your buyers are.

02

A better conversion rate

You target prospects with a genuine interest in your products and services.

03

A better experience

The critical SEO optimizations also improve your site's experience and clarity.

04

Better-targeted traffic

By optimizing for the right queries, you speak precisely to your target audience.

05

Long-term traffic

A well-ranked site stays that way for a long time, with regular monitoring and updates.

06

Fits into your marketing

Blog, social, content: SEO feeds your entire ecosystem and generates leads.

Deliverables

What you get, concretely.

No 80-page report gathering dust in a drawer. Actions, rankings, qualified traffic, and clear reporting every month.

  • Full technical and semantic audit
  • Keyword plan and intent clusters
  • On-page optimizations and internal linking
  • SEO content production in your tone of voice
  • Link building and authority development
  • Local and e-commerce SEO if needed
  • Ranking and traffic tracking
  • Monthly business-focused reporting

From audit to
rankings.

A short, transparent process, designed for results that compound over time.

01

Scoping

Business goals, strategic queries, competition. We align SEO with your pipeline from day one.

02

Audit

Technical, semantic and backlinks. We identify blockers and high-impact opportunities.

03

Optimization

Technical fixes, content and authority. We execute in order of ROI, not alphabetical order.

04

Growth

Ranking tracking, monthly iterations, continuous progress toward your key queries.

Free audit

Your SEO audit,
free of charge.

Receive a full SEO audit of your website. One of our experts is available for all your questions, with no commitment.

Proof

Rankings that become pipeline.

For a B2B SaaS client: technical rebuild, 40 pillar pieces of content and an authority strategy. Results in two quarters, on queries with strong buying intent.

×3.4
qualified organic traffic
+180
keywords on page one
#1-3
on strategic queries
−48%
acquisition cost vs paid

SEO in numbers.

Why the top spot changes everything for your acquisition.

53%
of web traffic comes from organic search
75%
of users never go past the first page
#1-3
capture most of the clicks on a query
12 months
for a page to reach its full potential

SEO is not a cost: it's an asset that compounds.

Go further.

SEO reaches its full power when coupled with the rest of your acquisition.

ADS

Advertising (ADS)

Search and social driven by ROI, to capture demand while your SEO climbs.
Leads

Lead generation

Turn SEO traffic into qualified meetings with complete B2B funnels.
Auto

Automation

Automated nurturing and follow-ups to convert across long sales cycles.

Frequently asked
questions.

Everything you need to know before launching your SEO.

How long does SEO take to deliver results?
Organic search is a long game: the first gains often appear within 3 to 6 months, then the compounding effect kicks in. Unlike advertising, it keeps producing once in place.
What is the difference between SEO and Google Ads?
SEO builds lasting visibility in the organic results; Google Ads buys immediate visibility that stops the moment the budget stops. The two levers are complementary.
Do you work on content and backlinks?
Yes. We cover all three pillars: technical (speed, indexing, mobile), semantic (content that answers search intent) and authority (quality link building).
How do you track progress?
Rankings, organic traffic, converting pages and attributed revenue. Clear reporting every month, no jargon, focused on what matters for your business.

Take the top spot
on Google

A 30-minute call to audit your visibility and scope a high-ROI SEO plan.